7 Important Digital Skills All Marketers Should Master In 2017

Very cool information about digital marketing skills from a local cannabis marketing brand, Traffic Roots!

Cannabis Goes Digital

Marketing isn’t what it was 10 years ago (or even 5), with all the advancements of technology and data the past few years have brought. According to HubSpot, half of all new marketing hires will require technical skills. Here are some that will probably be on that list of job requirements.

1. Analytics

The very cornerstone of marketing as an industry is understanding the target audience in order to reach out to them effectively. In the modern world, that is best accomplished through collecting and analyzing data–often in large amounts.

Jess Vadino, senior strategist at Monetate, says, “No marketer needs to be a data scientist, but marketers should know the ins and outs of analytics platforms they use – and those their clients use. Someone who works with e-commerce clients, for instance, will be that much more valuable when they can point to the impact their work has…

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