This Wild Idea

Modern Mountain Movers

You have many mountains to move.

And YOU are your first mountain to move.


You are a world shaper. You are a natural leader. You have known it for years. This Wild Idea will help you tap into your true potential and find your calling.


You are so close to your purpose that you can taste it. But you can’t yet describe it. You have a vision in your head. But it’s not quite clear. This Wild Idea supports creating a compelling vision that is focused on mission, values, and purpose.


You know that you have the ability to change the world for the better. You know there is more to life than what you’re currently giving. This Wild Idea uses proven systems to guide changemakers into creating massive impact.

  • We help you connect to your purpose and cast a bigger vision.
  • We help you understand where your gaps are and what it’s going to take to get you there.
  • We use the science of habit formation and business development to build a robust action plan together that is foolproof and infallible.

“What you get by achieving your goals is not as important as what you become by achieving your goals.”

Henry David Thoreau 


We work together to create a massive impact. Impact in your life, impact in your business and impact on the world. We use psychology, neuroscience, and a data-driven approach to creating success.

The Founders

Colby McElrath & Nicholas Selway founded This Wild Idea with a passion for people, commitment to service, and mission to make the world a better place.

About Us

Every time we do business something good happens in the world. Our focus is on helping people, protecting wildlife, and conservation efforts.

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This Wild Idea Podcast

TWIP is capturing inspiration through the human spirit. Join us as we unpack Wild Ideas throughout history, and share your Wild Ideas that could make the world a better place.

This Wild Idea runs a Marathon This Wild Idea

  1. This Wild Idea runs a Marathon
  2. Universal Basic Income
  3. Episode 1: The Boring Company

Contact Us

Contact us for an exclusive offer of a free strategy session. Space is limited.